TOYOTA CITY, Japan, Feb. 9, 2018
Commercials to Air During Olympic and Paralympic Winter Games PyeongChang 2018
TOYOTA CITY, Japan, Feb. 9, 2018 /PRNewswire/ -- Created in honor of Toyota's shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, "Start Your Impossible," Toyota's first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8271451-toyota-olympic-paralympic-games-start-your-impossible/
"Start Your Impossible" shares Toyota's evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota's long-term commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination as well as through Toyota technologies. The two creative pillars of the multi-platform global campaign include, "inspiration," which celebrates the human spirit and product "evidence," showcasing Toyota's ideas for innovations that can help people move freely.
"Start Your Impossible" commercials include:
Toyota will also run previously released spots including "Good Odds" highlighting the real-life story of Canadian Para alpine skier Lauren Woolstencroft, who overcame tremendous odds to become a legendary Paralympic gold medalist and the "Mobility Anthem" featuring mobility stories of individuals, ages 1 to 100, celebrating Toyota's efforts to make movement better for everyone.
"Toyota believes that 'mobility' goes well beyond cars and that movement is a human right. This campaign, and our worldwide partnership with The International Olympic and Paralympic Committees, are a reflection of our commitment to providing freedom of movement for all," said Ed Laukes, Group Vice President, Toyota Division Marketing, Toyota Motor North America. "'Start Your Impossible' tells the stories of exceptional human strength and triumph."
"Start Your Impossible" is a global corporate initiative that aims to inspire Toyota employees, partners and customers, and connect them with the company's core beliefs," said Noriaki Yamashita, General Manager of Sales & Marketing Support Division, Toyota Motor Corporation.
"Start Your Impossible" was created in partnership between Saatchi & Saatchi and Dentsu.
For more information about Toyota's worldwide partnership with The International Olympic and Paralympic Committees, and to learn more about the "Start Your Impossible" campaign, please visit www.mobilityforall.com or Toyota Global YouTube.
About Toyota Motor Corporation
Toyota Motor Corporation (TMC) is the global mobility company that introduced the Prius hybrid electric car in 1997 and the first mass-produced fuel cell sedan, Mirai, in 2014. Headquartered in Toyota City, Japan, Toyota has been making cars since 1937. Today, Toyota proudly employs 370,000 employees in communities around the world. Together, they build around 10 million vehicles per year in 27 countries, from mainstream cars and premium vehicles to mini-vehicles and commercial trucks, and sell them in more than 170 countries under the brands Toyota, Lexus, Daihatsu and Hino. For more information, please visit www.toyota-global.com
Saatchi & Saatchi for Toyota