PR Newswire
It's Bio by AOP Gruppo Vi.Va profile the citrus fruit
The Cara Cara orange, a naturally mutated variety of the Washington Navel discovered in Venezuela in the 1970s, is prized for its sweet, juicy, and slightly tangy cherry-like flavor. Its pinkish flesh owes its color to lycopene, a powerful antioxidant with anti-aging benefits.
Available from December to April, this organic citrus fruit combines premium taste with sustainability, reflecting the commitment of AOP Vi.Va and the EU-funded "It's Bio" project to promote organic farming in Italy, Belgium, and Greece.
Italy leads the world in organic citrus production, with nearly 40,000 hectares dedicated to it, far surpassing Mexico, the second-largest producer. The growing demand for organic products, driven by ethical, environmental, and health-conscious consumers, has led to a 5.2% increase in market value in 2024, reaching €3.8 billion in large-scale retail.
The It's Bio project, supported by AOP Vi.Va, Almaverde Bio, Apofruit, Codma OP, Ca' Nova, Coop Sole, AOP La Mongolfiera, OrtoRomi, and OP Terre di Bari, continues to champion sustainable, organic farming for a healthier future.
Learn more at www.itsbio.it
Contact:
Alessandra Ravaioli
a.ravaioli@rpcircuiti.it
+39 3485241954
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