SAN FRANCISCO, May 6, 2025 /PRNewswire/ -- The global sports betting market size is estimated to reach USD 187.39 billion by 2030, registering a CAGR of 11% from 2025 to 2030, according to a new report by Grand View Research, Inc. This growth of the market is driven by the proliferation of internet infrastructure and evolving regulatory landscape of the entire gambling industry across the world. In addition, the increase in the number of sports events and leagues worldwide such as the NFL, FIFA World Cup, Carabao Cup, and UEFA Europa League has positively influenced the growth of the market. Furthermore, an increase in disposable income and the rising usage of AI and blockchain technologies to improve the prediction algorithms in betting software are likely to boost the growth of the market during the forecast period.
Esports, which is an organized, multiplayer video game competition, played by professional players, individuals, or teams, has gained massive popularity during the COVID-19 pandemic and witnessed a surge in the number of events worldwide. Market players are utilizing the increased number of esports events to offer an opportunity for their customers to bet on such esports competitions and earn extra income. The surge in online sports events backed up by a rise in the number of esports tournaments offers stable growth opportunities for the betting industry. For instance, according to the report by the U.K. Gambling Commission, there was a huge 2922% year-on-year rise in esports betting revenue from March 2019 to March 2020.
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Major players in the global betting industry now operate via official websites and online platforms to cater to the increased demand for sports betting. Additionally, the market players are expanding their presence across countries with supportive regulatory compliance. For instance, in December 2021, Unikrn Inc., a global esports betting & entertainment media company introduced its betting platform in Canada and Brazil. In addition to this launch, the company has further announced to increase its presence across a greater number of regulated markets in 2023.
The lives of multiple households around the globe have been affected during the COVID-19 pandemic. In addition, this situation led to the cancellation of worldwide sports matches and the closure of land-based casinos and betting shops. However, the pandemic expanded the online sports betting industry due to the rise of esports and virtual sporting events. The popularity of online sports betting increased during the pandemic with an upsurge in the number of betting participants. For instance, according to a study conducted by Public Health England, online casino gambling had seen growth by nearly 9.0% during the pandemic. Furthermore, as per the GB Gambling Commission survey, betting habits among people have changed due to Covid-19, with mobile devices continuing to be the most popular medium for gambling. The survey also found a massive inclination towards esports betting across the globe.
Sports Betting Market Report Highlights:
- The offline segment accounts for a significant revenue share in the sports betting industry in 2024, particularly in regions with a mature gambling infrastructure such as Europe and Australia.
- Based on the sports type football segment dominated the sports betting market, holding the largest share due to its vast international fan base and the continuous presence of domestic and international tournaments.
- Live/In-Play Betting emerged as the leading segment in the sports betting market in 2024, thanks to its real-time and interactive nature.
- Europe sports betting market accounts for the largest revenue share of around 48% in 2024. The sports betting market in Europe is continually evolving, bolstered by established regulations in several countries and increasing digital engagement.
Read full market research report on Sports Betting Market with TOC - Sports Betting Market Size, Share & Trends Analysis Report By Platform (Online, Offline), By Betting Type (Fixed Odds Wagering, Exchange Betting, Live/In-Play Betting, eSports Betting), By Sports Type, By Region, And Segment Forecasts, 2025 - 2030
Sports Betting Market Segmentation
Grand View Research has segmented the global sports betting market on the basis of platform, betting type, sports type, and region:
Sports Betting Market - Platform Outlook (Revenue, USD Million, 2018 - 2030)
- Online
- Offline
Sports Betting Market - Betting Type Outlook (Revenue, USD Million, 2018 - 2030)
- Fixed Odds Wagering
- Exchange Betting
- Live/In-Play Betting
- eSports Betting
- Others
Sports Betting Market - Sports Type Outlook (Revenue, USD Million, 2018 - 2030)
- Football
- Basketball
- Baseball
- Horse Racing
- Cricket
- Hockey
- Others
Sports Betting Market - Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- Italy
- Spain
- Sweden
- Asia Pacific
- China
- India
- Australia
- New Zealand
- Latin America
- Brazil
- Middle East and Africa (MEA)
- Türkiye
- South Africa
List of Key Players in the Sports Betting Market
- 888 Holdings Plc
- Bet365
- Betsson AB
- Churchill Downs Incorporated
- Entain plc
- Flutter Entertainment Plc
- IGT
- Kindred Group Plc
- Sportech Plc
- William Hill Plc
Check out more related studies published by Grand View Research:
- Esports Market - The global esports market size is estimated to reach USD 7.46 billion by 2030, registering a CAGR of 23.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. The increasing mobile usage in emerging countries, rising awareness regarding Esports, and increasing popularity of video games are expected to fuel the market growth in the forecasted period.
- Sports Analytics Market - The global sports analytics market size is anticipated to reach USD 14.48 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 20.6% from 2025 to 2030. The sports analytics market has witnessed substantial growth and evolution in recent years, emerging as a crucial component in the global sports industry.
- Sports Technology Market - The global sports technology market size is anticipated to reach USD 61,720.6 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 21.9% from 2025 to 2030. The growing popularity of sports as a significant source of entertainment, coupled with the increasing need to engage the audience effectively, is driving the growth of the market.
- Sports Streaming Platform Market - The global sports streaming platform market size is estimated to reach USD 68.30 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 12.6% from 2025 to 2030. The market growth is driven by the rising demand for on-demand, flexible access to live sports events, with a focus on user-centric streaming experiences.
Browse Horizon Databook on Sports Betting Market – Global Sports Betting Market Size & Outlook
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