PR Newswire
PARIS, Oct. 1, 2026 /PRNewswire/ -- FOUNDERS is a new documentary series, produced by Terminal 9 Studios, devoted to pioneering figures who, by giving their name to a brand, redefined their era. Entrepreneurs whose audacity and uncompromising standards not only transformed a sector, but in some cases created an entirely new industry.
For its first episode, FOUNDERS returns to the origins of modern beauty. An exceptional woman, Madame Helena Rubinstein represents far more than a cosmetic pioneer: a force of emancipation, a conviction that beauty must be grounded in science, and a profoundly modern vision of beauty understood as a form of power.
Structured in two chapters, the episode unfolds as an immersive chronological experience. It is built on an unprecedented wealth of heritage, bringing together rare archival footage, historical documents, and previously unseen correspondence. Present-day perspectives and an inside look at the brand's scientific innovation today are guided by the narrative voice of an expert and enriched by contemporary insights, creating a continuous dialogue between origins, ongoing avant-garde research, and a founder's conviction and sense of purpose.
The film is now available on Tencent, Apple TV, and Google TV.
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